World’s Simplest Influencer Marketing Guide.

Brands love working with influencers.

Having good content is compulsory for good deals.

Brands work influencers with good content, even when their reach is just trash.

This is because, unlike 1990s, they don't have to hire writers, PRs, photographers, videographers, models, studios etc. for a single campaign.

Once they have content in hand, they can distribute it the way they want.

But most brands do not know their way around influencer marketing.

Plus, many potential influencers don't know how to approach brands.

This guide comes to mediate between both.

It is the simplest influencer marketing guide out there.

Let's cut all the fluff. Let's stop overcomplicating simple things.

This guide comes from me, a person who has been an influencer and has also worked with a lot of influencers.

Don't expect this to be an eerie-long MBA lecture on influencer marketing from a boomer who has neither hired any influencer nor ever worked as an influencer.

This is in the form of a 4 paged Google Doc.

It is just all you need.

If you have any questions, you can let me know. I'll be updating this guide from time to time.